👑 THE MATRIARCH

My mother gave over 50 years to the industry.
She is the Matriarch of this Vault.
Its first stone.
Its quiet heartbeat.

🕊 THE MATRIARCH

SHIRLEY E. PETERS

1945–2023

Shirley E. Peters was a trailblazer.
Elegant. Relentless. On fire.

A mother of two—without financial support—armed only with her hands, her hustle, and unmatched will.

She began with $3 shampoo sets.
By 20: a full clientele.
By 30: a 17-chair salon.

At 40, she lost everything. At 50, she joined her daughter to build one of America’s fastest-growing salons.

She didn’t just survive the industry.
She mastered it.

Her words?
“The money was in the add-on hair.”

She didn’t whisper it. She lived it.
Wigs, ponytails, add-ons—she turned them into security, into independence, into legacy.

She retired at 64.
She passed in 2023.
But her standard remains.

Shirley E. Peters
The Matriarch.
The Example.
The Proof.